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The two day event that commenced on Thursday with over 150 exhibitors presence displaying various safety and health products to...
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Read moreThe VITS Hotels bags two prestigious Awards at Travellers’ Choice Awards 2020 14th August 2020, Mumbai: The VITS Hotels, one of...
Read moreBausch + Lomb India urges consumers to “Live Better, Live Now” in their latest corporate campaign The digital campaign to comprise of multiple ad films highlighting the importance of changing the lens through which we look at life New Delhi, Tuesday, September 1st, 2020: With the entire world going through a strenuous phase, a lot of times it is hard for even the most optimistic people to stay positive. As a result, they end up reminiscing about the good times in the hope for those moments to come back soon. While the battle against the ongoing pandemic is far from over, the need of the hour is to stay happy and up-beat. With this very thought at the core, Bausch + Lomb India has launched a campaign that encourages people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way. The main ad depicts what seems to be a pre-lockdown situation wherein the protagonist appears to be constantly stressed or worried. This frame transitions, revealing that it is the current scenario wherein the protagonist establishes the positive connotations that can be associated with the new normal. Simple pleasures such as spending quality time with your family, taking up new hobbies, sipping on your coffee at ease which seemed like a distant possibility before, are now the new reality. The narrative of the digital ads has been designed to urge the viewers to change the lens through which they look at life and whole-heartedly embrace the new normal. Additionally, the main ad will be accompanied by three films aimed at highlighting Bausch + Lomb’s diverse contact lenses & lenscare portfolio and how there is a product for all ages and lifestyles. Commenting on the campaign, Mr. Sanjay Bhutani, MD, Bausch + Lomb India said, “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.” Chandni Shah, COO – Kinnect said, “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.” The campaign which went live on August 30th, saw a digital release and was seen across Bausch + Lomb India’s social media platforms. You can view the commercial here: Link: https://www.youtube.com/watch?v=Phfrtt_hNxk&feature=youtu.be For more content from Bausch + Lomb India, visit: https://www.bauschandlomb.in/ https://www.facebook.com/BauschLombIN/ https://www.instagram.com/bauschandlombindia/ About Bausch + Lomb: Bausch + Lomb is the market leader in contact lenses and lens care solutions in India. The company has a global history spanning more than 160 years and has always been dedicated to protecting and enhancing the gift of sight for millions of people around the world. Our world class contact lens offerings span the entire spectrum of wearing modalities and include such well-known brand names as iconnect, Soflens, PureVision2, Ultra, BiotrueONEday and Lacelle in the coloured contact lenses segment.
. New Delhi, Tuesday, September 1st, 2020: With the entire world going through a strenuous phase, a lot of...
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Irrigation intelligence FROM OUTER SPACE for Indian farmers A first-of-its-kind ag-tech solution from Israel with proven track record in advanced...
Read moreNew Hitachi Vantara Virtual Storage Platform Drastically Lowers Data Storage Costs and Simplifies Data Infrastructure Management for Midsize Enterprises Industry-Leading 4:1 Data Deduplication Delivers a Guaranteed 75% Improvement in Storage Capacity New Hitachi Ops Center Software Features AI-Driven Management Tools To Radically Simplify Storage Provisioning for AI, ML and Containerized Apps New EverFlex From Hitachi Vantara Provides More Choice To Help Customers Move To Pay-Per-Use Consumption Models That Lower Cost and Reduce Risk
New Hitachi Vantara Virtual Storage Platform Drastically Lowers Data Storage Costs and Simplifies Data Infrastructure Management for Midsize Enterprises ...
Read moreBurger King India New Campaign brings back ‘Old Times’ ~Offers Bananas to Rahul Bose ~ Campaign Link – https://www.youtube.com/watch?v=xYRzfx-CdV8.
Mumbai, 30 July 2020: Burger King India comes up with, yet another tongue-in-cheek video featuring Bollywood actor Rahul Bose....
Read moreTaiwan Excellence participates in Smart Asia to integrate smart solutions and enhance future readiness with smart living October 17, Mumbai:For the third consecutive year, Taiwan Excellence is participating in the Smart Asia – Expo & Summit 2019 where people from different industries will converge to discuss innovative ideas and technology to improve their cities and communities. Driving the business of smart systems, Taiwan Excellence is showcasing cutting-edge technologies, real-world solutions and proven strategies that are needed to build more livable, workable and sustainable cities. After a stupendous success in Bengaluru in 2017 and 2018, the Smart Asia – Expo & Summit, organized by Taiwan External Trade Development Council (TAITRA), in association with Federation of Indian Chambers of Commerce & Industry (FICCI), is being held in Mumbai for the first time this year. The event, being held between October 17 and 19, will focus on Smart City Solutions, Smart Technology Applications, City Development Products and Services. For years now, Taiwan Excellence has been known to provide smart solutions that take a holistic look at the innovations in technology and infrastructure. This year, Taiwan Excellence’s Pavilion is receiving an even bigger response thanks to its display of a wide variety of smart services that are efficient, sustainable, accessible and affordable. The organization is displaying various products and brands in smart ICT, smart healthcare, IoT solutions, smart gaming gadgets and smart-life devices industries. With some unique offerings, the products cover the entire spectrum of smart and digital automation – from simple sensors to intelligent solutions, from what is feasible today to the vision of a fully digitalized industrial world. The focus remains on practical solutions for smart living. Renowned Taiwanese brands like ADATA, Advantech,AIFA,AVer,Avision,Bintronic, Buder, CyberPower,Edimax, FECA, GIGABYTE,Opro 9, PLANET,Plustek, QNAP, SENOR,Thermaltake, Transcend,TSC, U.CR+and WiseChip are showcasing their state-of-the-art products at the event. Another major participating brand is Delta Electronics, a well- known Taiwanese brand that offers solutions in industrial automation, building automation, datacentre, telecom, renewable energy, display and monitoring and EV charging. Taiwan Excellence pavilion has many crowd pulling products. The UTX -3117 is a plug & play IoT gateway to simplify deployment with multi-connectivity and IoT software integration which is ideal for smart city, smart retail, smart energy, and industry 4.0 solutions. The Opro9 smart Air Purifier is another highlight. The purifier takes a non-traditional approach to air cleaning, with a water-based system that is designed to “wash” the air by absorbing impurities and releasing negative ions. Also, on display is the Buder Under Sink Hot Water Dispenser that is environment friendly and comes with an energy efficient design. Taiwan Excellence has already been undertaking a range of initiatives in India to share its expertise when it comes to smart solutions by contributing to various projects of the Indian government including Smart Cities mission, Make in India, Skills India and Digital India. India has been benefitting to a great extent from these contributions especially at a time when according to estimates, by the year 2050, the population in Indian cities will touch 60% of total population. To accommodate this extensive urbanization, India needs to find smarter ways to manage complexities, reduce expenses, increase efficiency, and improve the quality of urban life. Thisyear, Taiwan Excellence participated in two major events in India including the Vibrant Gujarat Summit and Taiwan Expo. Speaking about the Expo and Taiwan Excellence’s consecutive successful participation in it, Alex Pen, Director of Taipei World Trade Center Liaison office Mumbai said, “Taiwan Excellence has been redefining what it means for a city to be “smart” with our innovations and solutions. The feedback has been very encouraging again this year. We see a lot of growth opportunities and this Expo is offering a chance to explore collaboration with different industry players. Taiwanese companies have very high R&D capabilities and good quality control and excellent innovation. Smart Asia is a great opportunity to engage with many professionals and expose our innovative solutions across various industries.” Platforms like Smart Asia are also likely to augment the trade and bilateral relations between India and Taiwan. The current trade volume between India and Taiwan is to the tune of $7 billion. In the last 10 years, the cumulative investment by companies from Taiwan in India was $700 million. Taiwan is looking forward to participate in more platforms to enhance the ties between the two countries. About Taiwan Excellence Taiwan Excellence believes that innovation makes a difference in everyone’s life. Excellence means creative designs that we use every day on the street, at work, at home. It’s the things we touch. It’s the things that touch us. Excellence means the technology that makes us healthy, keeps us moving, and gives our children a green tomorrow. Excellence empowers people to dream amazing dreams, and live fuller lives. It’s the best made in Taiwan It’s the choice of innovation. For everyone. Everywhere. Every moment. Every day. Taiwan Excellence – Everyday Excellence
Taiwan Excellence participates in Smart Asia to integrate smart solutions and enhance future readiness with smart living October 17,...
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Holidaying is now Wowidaying.
wowidays.com - A travel portal A company that will bring new dimensions into tourism, travel, holidaying, and more. Wowidays has...
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Pilgrims to start Chardham Yatra only after checking registration availability!
Mumbai 16 may22 (correspondent) : The Uttarakhand government has advised the pilgrims coming from across the country on the Chardham...
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