Delhi, 9th August: GREY GOOSE Vive Le Voyage is proud to announce a collaboration with leading couturiers Shantanu & Nikhil to unveil a curated selection of limited-edition bar accessories that celebrates the French brand’s legacy of good times, simple luxuries, and sensorial experiences.
The collection of accessories was unveiled at a retro themed evening that spelt French sophistication and refined taste, at The Piano Man, New Delhi on 9th August ‘24. A stunning bar experience, jazz performance by Saba Azaad, Madboy Mink and a couture presentation by Shantanu & Nikhil featuring none other than the iconic Zeenat Aman and Siddharth Mahotra, made this a soiree to remember!
“We are delighted to formally present GREY GOOSE Vive Le Voyage in collaboration with Shantanu & Nikhil. As Indian consumers increasingly seek exclusive experiences for self-expression, we recognized a distinctive opportunity to craft unforgettable moments inspired by French sophistication and elegance. Whether celebrating personal milestones, professional achievements, or simply enjoying gatherings with friends, this collection of bar accessories are designed to elevate celebratory occasions, embodying a lifestyle of understated yet refined taste.” said Mahesh Kanchan, Marketing Director, India and Neighboring Countries, Bacardi.
GREY GOOSE Vive Le Voyage x Shantanu & Nikhil:
Raising a toast to the tasteful collaboration of French excellence and modern Indian aesthetics as the two brands known for their dedication to modern luxury and sophisticated elegance come together. Creativity, innovation, and a contemporary ethos come to life in a collection centered around cocktail couture and elevated lifestyle experiences.
The exclusive barware collection, embodies this fusion, seamlessly blending couture with the world of French elegance. This collaboration represents a new chapter in contemporary elegance, where every element, from the barware to the fashion, is thoughtfully crafted to create a cohesive and inspiring experience.
GREY GOOSE Vive Le Voyage x Shantanu & Nikhil encapsulates the essence of French luxury & minimalism, coming together with an Indian ethos, characterized by straight lines and deep tones. The meticulous attention to textures along with the signature tape detailing, seamlessly aligns with the brand’s philosophy, further highlighted by the natural incorporation of the brand’s colors.
The interior of the bar reflects pure luxury and functionality! It is a space that exudes confidence, not catering to the faint-hearted but rather celebrating a bold, genderless aesthetic.
“Our design approach towards this collaborative barware collection reflects a vision of style that transcends traditional boundaries of France and India, much like the effortless sophistication of Grey Goose and our brand. The choice of materials, such as the nostalgic Patina gold and the luxurious Royal Blue with self-textures, further enhances the collections representation of luxury and craftsmanship”, said the designer duo Shantanu & Nikhil.
The barware collection by GREY GOOSE Vive Le Voyage x Shantanu Nikhil can be seen at select venues across India.
About Studio Mix:
The “Studio Mix: Shantanu & Nikhil Cocktail Couture” collection captured the nostalgia and vibrancy of the 70s, set to the backdrop of Nu Disco and old-school Harlem swing. As models showcased the pieces, their ensembles blended classic and contemporary styles, featuring wide-legged trousers and short bangle-length jackets that exuded luxury and refinement. The collection celebrated bold prints and rich textures, with paisley motifs evoking Kashmir’s heritage and florals bursting in vibrant colors. Stripes added a vintage menswear touch, creating a harmonious blend of the past and present. The finale, set to an electro-funk and Harlem swing fusion, left the audience spellbound, as Shantanu & Nikhil reimagined the 70s with a fresh, captivating twist.
About Shantanu & Nikhil:
In the illustrious 25-year couture journey, they have boldly shattered conventions and reimagined the new fierce India through our distinct Maison house codes. The sharply tailored silhouettes unabashedly merge skilled drapery, military nuances, and an unapologetic androgynous ethos, defining a triumphant celebration of femininity in a masculine world. Pioneering a revolution in menswear couture, they continue to question traditionalism with our contemporary take on Indian micro ceremonies. Embracing asymmetry with commanding sartorial details, the maison has set the stage for a new Indian man to finally celebrate himself. As a brand, they advocate the prophecy of luxury beyond traditions in India.
