New Delhi/Bengaluru, 22nd March 2024: ConfirmTkt, a leading online train-utility and ticketing-focused company, proudly announces its association with Royal Challengers Bengaluru (RCB) as their official ‘Train Ticketing Partner’ for the T20 season of 2024. In a move set to captivate cricket enthusiasts, ConfirmTkt’s brand logo will prominently adorn the trousers of RCB’s official and training jerseys.
This collaboration heralds an exciting phase for both entities, as ConfirmTkt unveils plans to leverage its association with RCB to engage fans through a multifaceted approach. The partnership will see the #TrainTicketKing campaign captivating television commercials (TVCs), dynamic print ads, and compelling digital campaigns featuring popular RCB players. Moreover, ConfirmTkt will introduce thrilling in-app games and contests across various social media platforms, offering RCB fans the chance to win exclusive match tickets and autographed memorabilia from the team.
Dinesh Kumar Kotha, CEO of ixigo Trains & ConfirmTkt, expressed his enthusiasm, stating, “This collaboration goes beyond the conventional realms of sponsorship; it’s about merging the essence of what makes us uniquely Indian – the love for trains and the passion for cricket. This isn’t just about the game; it’s about building a community that shares the same heartbeat – the love for train journeys, the passion for cricket, and the spirit of Bengaluru.”
Rajesh Menon, Vice President & Head of Royal Challengers Bengaluru, said, “We are pleased to partner with ConfirmTkt this season. I am confident that this collaboration will bring out exciting fan engagements for people and make them feel more connected with the brand.”
The T20 league, now entering its 17th season, continues to captivate audiences worldwide, with the previous edition garnering over 50.5 crore television viewers. With this strategic partnership, ConfirmTkt is geared up to offer an enriching experience to all cricket buffs, creating memories that will linger in our hearts long after the last ball is bowled.
ConfirmTkt, is a train ticket wait-list prediction and booking platform, available for Android and iOS. It aims at ensuring that users get a ‘confirmed ticket’. ConfirmTkt’s unique value proposition is built around predicting confirmation chances for waitlisted tickets and check train running status, coach positions, platform numbers and location, real-time seat availability, along with providing alternative travel and train recommendations. This is powered by learning of seat allotment patterns on trains and machine learning algorithms built on historical data. ConfirmTkt offers a free cancellation option for train tickets so that users can get a full refund of their fare if they have change of plans or their ticket gets waitlisted. ConfirmTkt wallet ensures that frequent travellers do not have to wait to get their refunds and hence can book their future travel earlier. It also facilitates real-time train tracking. The platform also distinguishes itself by allowing users to book train tickets directly as opposed to re-directing users to the IRCTC website, and by offering intelligent alternate travel recommendations when direct trains on the route do not have availability.
About Royal Challengers Bengaluru
The Royal Challengers Bengaluru (RCB) is owned by Royal Challengers Sports Private Limited, a subsidiary of Diageo India. The Royal Challengers Bengaluru (often abbreviated as RCB) are a franchise cricket team based in Bangalore, Karnataka, that plays in the Indian Premier League (IPL). One of the original ten teams, the team has made three final appearances in the IPL and reached the Playoffs for three consecutive years in 2020, 2021 and 2022. The squad consists of a fine blend of proven stars of the international arena and emerging talent.
Royal Challengers Bengaluru won the rights to own and operate a team in Women’s Premier League with a bid of 901 Crores in January 2023. RCB shaped a bold squad in the auction with the buy of distinguished Indian opener Smriti Mandhana (INR 3.40 CR), who also happened to become the most expensive buy not only at WPL but among all other women’s cricket leagues in the world.
RCB has evolved in their journey of brand building with multiple business ventures like RCB Hustle (a fitness product by RCB), Dash of RCB, a premium line of non-alcoholic cocktail mixer which is launched as an extension to an already successful venture, RCB Bar & Café which saw an expansion by a new opened outlet at the T2 terminal of Bengaluru’s Kempegowda International Airport recognized as the ‘World’s most beautiful airport’ by UNESCO’s Prix Versailles in 2023.
RCB has adopted the philosophy #PlayBold which resonates both on and off the field – ‘Defeats don’t defeat us, the Challenger Spirit keeps us alive’. Download RCB Mobile Application to know more.
