Mumbai 16th April, 2019: LUX Industries Limited known for its innovative and customer demand driven product offerings, manufacturing more than 100 products across 14 major brands comprising a complete range of innerwear for men , women and children has yet again created a buzz in the innerwear category of the country by pioneering India’s first scented vest range under the flagship brand Lux Cozi.
Bollywood star Varun Dhawan, the heartthrob of Young India and the Brand Ambassador for Lux Cozi launched the scented vest range in Mumbai today.With the new range of vests, Lux Cozi is taking a phenomenal leap in the process of creating value based products keeping in mind the essential necessity and aspirational style quotient of India.
The other unique feature of these vests is the fact that they retain thier fragrance even after continued washes, so people can sweat it out in style.
Mr. Pradip Todi,Managing Director,Lux Industries Ltd.said, ”Lux Cozi is one of the most popular and the largest market share holder in the economy to the mid-segment of men’s innerwear. As part of our core business strategy at Lux Industries, we are open to constant revolution and advancement in our product range. The introduction of scented vests within the fold of Lux Cozi will up the style quotient and also allow its users remain fresh throughout the day in the scorching summer heat. The use of the best and finest cotton in Lux Cozi promises durability with strong stitches making it incredibly stylish yet comfortable. The scented vests are made from 100% cotton. This vest gives users a perfect fit to ensure breathability and freshness all day long.
About LUX INDUSTRIES LTD: Lux Industries Ltd. (BSE: 539542 NSE: LUXIND) manufactures more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children. Lux produces vests, T-shirts, briefs, boxers, spaghettis, thermals, panties, and Je,Min,gs represented by some of the most prominent brands. These brands comprise category leaders such as Lux Cozi,Lux Cozi Glo,Premlum Wear,Lux Bigshot,Lux Venus,Genx,Lux Cott’swool,Lux Inferno,Lux Classic,Lux Mozze, Lux Karishma and Lux Touch is present in more than 45+ countries and has reiterated its leadership position In the domestic market with over 950 dealer and distributor network
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