Castrol Activ along with Ayushmann Khurrana urge youth to
#ProtectIndiasEngine; be catalysts of change for India’s mechanics
Castrol Activ will aim to invest up to Rs 50 lakh for upskilling mechanics, contributing Rs. 10
for every pledge received to #ProtectIndiasEngine
A national initiative to support the mechanic community endorsed by actor Ayushmann
Khurrana
Youth can pledge their support by giving a missed call on 7574-003-002 or by visiting
www.protectindiasengine.com
Mumbai, 11 September 2020: India, one of the largest two-wheeler markets in the world, has
been kept moving by its bike doctors – the mechanic community. Castrol Activ, India’s leading
engine oil brand for two-wheelers, which enjoys a deep relationship with this community, today
launched #ProtectIndiasEngine. This is a national campaign to urge India’s bikers, more
specifically the youth to pledge support to mechanic upskilling programmes during these
unprecedented times of the continuing COVID pandemic.
Conceptualised and developed in collaboration with Network18 and Mindshare, the initiative
endorsed by Bollywood actor Ayushmann Khurrana is aimed at educating and preparing
mechanics for the new normal, as the country slowly begins to open up post lockdown.
Castrol Activ will invest up to Rs. 50 lakh contributing Rs 10 for every pledge received towards
upskilling of mechanics. The educational programmes will focus on supporting them to learn
new technologies and modern servicing techniques as well as to gain deeper understanding of
enhanced health, hygiene and safety measures for their workshops as they restart business.
Youth can pledge their support by giving a missed call on 7574–003–002 or by visiting
www.protectindiasengine.com. The campaign will run across all Network18 channels and digital
platforms from 10th September 2020 to the end of month.
Talking about this initiative, Sandeep Sangwan, managing director – Castrol India said,
“Mechanics have helped the country to keep moving ahead even during the lockdown. There
were several selfless mechanics who played their role as Covid warriors servicing vehicles at no
charge, despite their businesses being significantly impacted. Saluting their passion and
strengthening our commitment towards the mechanic community, at Castrol we are keen to
prepare them for a bigger tomorrow and support their transition to the new normal through
Castrol Activ #ProtectIndiasEngine.”
In the launch film of Castrol Activ’s #ProtectIndiasEngine campaign, Ayushmann
Khurrana reminisces, “I have closely engaged with the mechanic community all my life. Biking
has not only been a passion but also played a very important role in the start of my career with
Roadies. I have utmost respect for them. They are silent warriors, the engines that run India.
Their contribution may go unnoticed often but it’s this community that young riders like me count
on, at all times, to stay mobile and help achieve our dreams. I’ve even built some lifelong
relationships with some who I have known since my younger days. Unfortunately, given the
unprecedented situation we are living in, our beloved mechanics are going through tough times
