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NAREDCO Maharashtra developers give a zero stamp duty booster to homebuyers Mumbai, September 3, 2020:

Admin by Admin
January 1, 1970
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NAREDCO Maharashtra developers give a zero stamp duty booster to homebuIntro: Apex realty body announces festive bonanza to homebuyers by waiving off the stamp duty completely in the state and also on its online portal HousingforAll.com till 31st October 2020 In a move that could benefit homebuyers immensely, revive 250 industries directly and indirectly and at the same time save lakhs of jobs in the state, NAREDCO, the apex national body of real estate industry has come forward to reciprocate the bold and customer-friendly decision of the State Government. The offer is available from today till October 31, 2020. The Maharashtra Government recently announced slashing the stamp duty on the purchase of new houses by 3 percent from September 1 to December 31, 2020 and by 2 percent from January 1, 2021 to March 31, 2021 to uplift the market sentiments. In a step forward, members of NAREDCO Maharashtra have come together to offer various affordable and luxury residential properties in over 1,000 housing projects under this scheme. A majority of developers from Mumbai, MMR, Pune and Nashik have decided to waive off the stamp duty and bear the burden themselves in a bid to revive the economy. Other developers are also expected to jump the bandwagon at a later stage. This is the first time when such a large number of reputed developers have come together to ease the burden of stamp duty levied on the homebuyers. The scheme will be applicable to the projects registered on HousingForAll.com portal, as well. Mr Rajan Bandelkar, President, NAREDCO – West and Convener, HousingForAll.com said, “After the Government of Maharashtra’s blockbuster measure to reduce the stamp duty on the property buying, it is another milestone step by NAREDCO Maharashtra to cheer the homebuyers. This unprecedented decision to charge no stamp duty on housing sales will bring a new wave of home buying in the short–run and change the demand- supply dynamics positively. It will also result in a substantial savings and reduction in transaction costs for the end user. I appeal to all the consumers that it is a golden opportunity to buy a home as the property prices are lowest and bank loan interest rates are at an all-time low and stamp duty is becoming zero.” Mr Ashok Mohanani, President Elect, NAREDCO – West, said, “Making the already jubilant homebuyers happier, our unanimous decision to waive the stamp duty completely on the sales of residential properties will add to the home buying euphoria and support the Government’s efforts to push housing demand in the state. This will give a much – needed relief to homebuyers, as there will be no stamp duty obligation any more, making home buying attractive, faster and seamless with substantial savings.” Real estate is a second-largest employer in the country and a move like this from the apex body would also be instrumental in arresting the job losses in the country during such challenging COVID time which ultimately boosts the economic growth in the State


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Bausch + Lomb India urges consumers to “Live Better, Live Now” in their latest corporate campaign The digital campaign to comprise of multiple ad films highlighting the importance of changing the lens through which we look at life New Delhi, Tuesday, September 1st, 2020: With the entire world going through a strenuous phase, a lot of times it is hard for even the most optimistic people to stay positive. As a result, they end up reminiscing about the good times in the hope for those moments to come back soon. While the battle against the ongoing pandemic is far from over, the need of the hour is to stay happy and up-beat. With this very thought at the core, Bausch + Lomb India has launched a campaign that encourages people to look at the positive side of the situation and celebrate the many brighter moments that have come along the way. The main ad depicts what seems to be a pre-lockdown situation wherein the protagonist appears to be constantly stressed or worried. This frame transitions, revealing that it is the current scenario wherein the protagonist establishes the positive connotations that can be associated with the new normal. Simple pleasures such as spending quality time with your family, taking up new hobbies, sipping on your coffee at ease which seemed like a distant possibility before, are now the new reality. The narrative of the digital ads has been designed to urge the viewers to change the lens through which they look at life and whole-heartedly embrace the new normal. Additionally, the main ad will be accompanied by three films aimed at highlighting Bausch + Lomb’s diverse contact lenses & lenscare portfolio and how there is a product for all ages and lifestyles. Commenting on the campaign, Mr. Sanjay Bhutani, MD, Bausch + Lomb India said, “In times of uncertainty, we all need an antidote that can help us keep a positive attitude. I firmly believe that this antidote, lies within us and all we need to do is simply change our outlook towards life and situations. Through the ‘live better, live now’ campaign, Bausch + Lomb India aims to humbly urge viewers to focus on all the good things in our lives today and march forward with determination and hope for brighter tomorrow.” Chandni Shah, COO – Kinnect said, “Inevitably, during this unique period of nationwide lockdown, we noticed it’s been a difficult journey for a lot of people to adapt to the new normal. With Bausch + Lomb’s ‘Live better, Live now’ campaign, we focused on creating communication that highlights the positive aspects of the lockdown and urges people to embrace the new normal. We wanted people to look beyond the uncertainties, and reflect time upon what makes them happy.” The campaign which went live on August 30th, saw a digital release and was seen across Bausch + Lomb India’s social media platforms. You can view the commercial here: Link: https://www.youtube.com/watch?v=Phfrtt_hNxk&feature=youtu.be For more content from Bausch + Lomb India, visit: https://www.bauschandlomb.in/ https://www.facebook.com/BauschLombIN/ https://www.instagram.com/bauschandlombindia/ About Bausch + Lomb: Bausch + Lomb is the market leader in contact lenses and lens care solutions in India. The company has a global history spanning more than 160 years and has always been dedicated to protecting and enhancing the gift of sight for millions of people around the world. Our world class contact lens offerings span the entire spectrum of wearing modalities and include such well-known brand names as iconnect, Soflens, PureVision2, Ultra, BiotrueONEday and Lacelle in the coloured contact lenses segment.

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