Ormax Media launches India’s first Approval Rating Poll of Prime Minister & Chief Ministers
~PM Modi’s Approval Rating consolidates over the lockdown period; Naveen Patnaik, Jai Ram Thakur, Yogi Adityanath and Sarbananda Sonowal are the most popular CMs~
Mumbai, August 7, 2020: Media consulting firm Ormax Media has announced the launch of The Ormax Prime Minister & Chief Minister Approval Rating. Based on continuous nationwide tracking across 22 states and one Union Territory, the polling tool covers 275+ cities and towns in India, with a monthly sample size of 12,000+. The Ormax Approval Rating will be India’s first through-the-year poll to track the public perception of the nation’s leadership. The tracking is being done independently by Ormax Media, with no affiliations to any media organizations or political parties.
Approval Rating is a measure out of 100 (%) of the proportion of eligible voters who approve of the governance of the Prime Minister or the Chief Minister of their state. Speaking on the launch of the Ormax Approval Ratings, Shailesh Kapoor, CEO – Ormax Media, said: “Approval Ratings are a norm in many democracies in the West, including the US. Hence, it is surprising to note that there has been no continuous tracking on the public perception of the political leadership in India all these years. After piloting this project for many months since mid-2018, we are now ready to roll out these ratings in the public domain. In a country with many political opinions and biases, including in the media, credibility and political neutrality are the cornerstones on which this poll has been conceptualized. We will not be sharing any ratings by religion, caste or any other such variable that can take the discourse around these ratings away from actual governance”.
As per the Ormax PM Approval Rating report released for the month of July 2020, Prime Minister Narendra Modi’s Approval Rating is steady at a high 68% since the 3rd week of July. The peak in July (70%) was seen in the week when the PM went to Ladakh to examine the situation at the border with China. His popularity is the highest in Madhya Pradesh, Gujarat, Rajasthan, Chhattisgarh and Punjab, where he enjoys 75%+ Approval Rating in July 2020.
Odisha’s Chief Minister Naveen Patnaik and Himachal Pradesh’s chief Minister Jai Ram Thakur are by far the most popular Chief Ministers across the 22 states covered in the track currently, with an Approval Rating of 69% each in July 2020. Uttar Pradesh’s Yogi Adityanath and Assam’s Sarbananda Sonowal rank 3rd & 4th on the list.
About Ormax Media:
Headquartered in Mumbai, Ormax media is India’s first specialized media analytics & consulting firm. Using its proprietary consumer research, forecasting and data analytics tools, Ormax media provides strategic solution for businesses operating in media & entertainment sector in India, in areas such as content testing, campaign tracking, brand equity research, audience and category understanding among others. Since its inception in 2008, Ormax media has built a slate of more than 20 proprietary products in the areas of forecasting, modelling and business analytics that are used extensively by the industry as a gold-standard in decisions related to content selection, brand & content strategy and strategic business investments.
Ormax Media partners with more than 85 leading media & entertainment brands in India, including Star India, Viacom 18, Zee, Sony Pictures Networks, Amazon Prime Video, Radio City, Times Network, Disney+ Hotstar and many others.
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