Mumbai, 30 July 2020: Burger King India comes up with, yet another tongue-in-cheek video featuring Bollywood actor Rahul Bose. Burger King actually offered Free Bananas to the actor, who created a storm with his Tweet featuring an astronomical amount charged for Bananas at a star hotel. The video which signs off with ‘Old Ad, Old Joke, Old Price’ was shot during the pre-COVID times but stays true and relevant amidst the current pandemic where consumers still appreciate a good Value proposition.
Upon visiting the restaurant, the actor, who was hesitant to try initially, is seen relishing the Rice Bowl. He highlighted the quantity, wholesomeness and most importantly indicated that it truly offers value for money. Towards the end of the interaction, Burger King offered 2 bananas free to Mr Rahul Bose and his reaction is priceless. With this campaign, Burger King India reintroduces its range of Rice Bowls starting at a great price of Rs. 99.
The campaign began with a Banana Image and pun, followed by snapshot of the headlines created by Mr Bose’s old banana tweet and finally unveils the video. The entire campaign is a pun on the meaning of going bananas which his woven in the video as well.
Srinivas Adapa, CMO, Burger King India said, “Burger King’s Paneer Rice bowl at Rs 99 is a great value proposition. We know that this ad is old and the joke is old…but so is the price at Rs 99.”
Raj Kamble, Founder and Chief Creative Officer, Famous Innovations said, “Burger King always looks for ways to hack what’s going on in popular culture and when Rahul Bose created a national conversation about fair pricing and value, we saw an opportune moment to step in. It was also our way of associating with a celebrity in a unique and refreshing way, in a world of empty, irrelevant brand endorsements. This is an old ad, but its promise is most relevant today.”
The campaign #RahulBoseAtBK and #GoingBananas has been able to reach 1.5 Million on Facebook.
ABOUT THE BURGER KING® brand in India
Burger King India Private Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and operates more than 200 restaurants across India, in Delhi NCR, Punjab, Rajasthan, Mumbai, Nashik, Pune, Bengaluru, Chennai, Hyderabad, Kerala, Gujarat, Dehradun, UP, Bhopal, Gwalior, Bhubaneswar etc.
For more information, please visit www.burgerkingindia.in
ABOUT THE BURGER KING® brand worldwide
Founded in 1954, the BURGER KING® brand is the second largest fast food burger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.
