meformycity”
An Initiative by Canara HSBC Oriental Bank of Commerce Life Insurance
· Unveiling of the various graffiti’s done across India in last 18 months was done by the famous bollywood singer Shaan
Delhi, 9th December, 2019: Canara HSBC Oriental Bank of Commerce Life Insurance held its 1st #meformycity concert at The Great India Place, Noida to celebrate the spirit of giving back the cities and spread awareness about the need for a more beautiful and cleaner city. With the onset of year 2019-20, the brand has taken up prominent railway stations pan India and made beautiful graffiti arts on its walls showcasing the spirit and culture of those cities. Railway stations being the gateway to a city are the perfect spots to showcase the beauty of the initiative.
Till now 8 railway stations namely Hazrat Nizamuddin in New Delhi, Sabarmati railway station in Ahmedabad, Secunderabad Junction in Telangana, Pune Junction in Maharashtra, Bhubaneswar Junction in Odisha, Lucknow Charbagh junction in Uttar Pradesh, Jaipur junction in Rajasthan and Churchgate railway station in Mumbai have been beautified. The initiative will go to 4 more railway stations in Kolkata, Kochi, Coimbatore and Bengaluru. In its previous edition, 12 prominent walls in 9 cities across India were beautified across India. The initiative aims at encouraging people to enhance their city’s cleanliness and participate in the drive towards making their city beautiful while reflecting the great Indian spirit on its walls through graffiti art. The messaging for the campaign is built around a theme ‘Mera Shehar, Meri Pehchaan’ giving an immediate connect with the audience at large. The event saw the unveiling of the various graffiti’s done across India in last 18 months followed by a live concert by the famous bollywood singer Shaan.
Mr. Anuj Mathur, Managing Director & Chief Executive Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “meformycity campaign is our commitment towards our country, our people and the space we live in, and we believe that the movement will resonate with all of us and be an enabler for something positive for the city. We, as a brand, believe our existence is to help customers and society at large to fulfill the promises they made to their loved ones. As a Company, we encourage everyone in the organization to participate and do their bit to implement sustainable practices and make a positive impact for the environment. We also recognize the importance of educating people and we keep doing awareness campaigns and employee volunteering activities to support the environment around the year.”
Ms. Tarannum Hasib, Chief Distribution Officer, Canara HSBC Oriental Bank of Commerce Life Insurance said, “We as a brand believe that freedom and responsibility goes hand in hand. We hope to leave a legacy of clean and beautiful India for generations to come; a commitment to do our bit for our country, our cities and our people. We are extremely proud of hosting this concert in Noida and celebrating the spirit of the city on its walls.”
Speaking at the event, Shaan said, “I’m very thrilled to be here – as part of a campaign that believes in clean and beautiful cities. I believe that as a society and as citizens of this country, we all have a responsibility towards our nation and creating an atmosphere of cleanliness and beauty for everyone.”
