Hi,

Greetings from Mercedes-Benz India!

India’s largest luxury carmaker Mercedes-Benz today started the new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC. The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s “Ambition 2039” which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under Mercedes-Benz EQ brand, a comprehensive product and technology ecosystem that aims to shape the future of mobility, which derives from the Mercedes’ brand values of ‘Emotion’ and ‘Intelligence’.

Key Pointers –

• Complete hassle-free ownership experience of EQC: Individual household feasibility survey, wall box installations at home or office, all-inclusive in car price

• EQC retail network: Phase wise roll-out of EQC for an enhanced customer experience | Phase I comprises 13 location in 6 cities including Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai | Phase II roll-out to cover other metros

• EQC Service & Warranty: Comprehensive service packages offering complete ease of ownership to customers:

• First time in the auto industry: Mercedes-Benz India is going to offer the ‘industry first’ 8 years or 1,60,000 kms (whichever is earlier) battery cover for the EQC

• Buy-back value for EQC: Assured buy back value for 3 years during the time of purchase for customers

• Attractive EMI from DFS India with STAR Aglity: 40% lower EMI with Star Agility for a loan tenure of 3 years, starting at an attractive INR 144,111 per month

• EQC charging ecosystem: Mercedes-Benz’s densest network spread across India will support any charging & service related requirements for the EQC customers

• Online buying: Customer can order their EQC online from the comfort of their home at: www.shop.mercedes-benz.co.in

• With its seamless, clear design and colour highlights typical of the brand, EQC represents the design idiom of Progressive Luxury

• With respect to quality, safety and comfort the EQC is the Mercedes-Benz among electric vehicles, and highly convincing in the sum of its attributes

• Dynamic performance thanks to two electric motors at the front and rear axles with a combined output of 408hp & 700 Nm of Torque| 0-100 in just 5.1 seconds

• The new Mercedes-Benz EQC is priced at INR 99.30 lakhs (all prices are ex-showroom, India) Price includes for the first 50 units: AC Wall Box charger, home electrical charger, 5 years unlimited on-road assistance, 5 years comprehensive service package, 5 year unlimited kilometers extended warranty, 8 years/160000kms battery cover

Please find attached the press release and images for your reference.

Image Caption –

AMR9255 – Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India and Mr. Santosh Iyer, Vice President – Sales and Marketing, Mercedes-Benz India launch India’s first luxury EV today.

Do let us know if you need additional information.

Thank you.

Press Information

8^th October 2020

‘Luxury now has electric in India’

EQC heralds a new era of e-mobility and ‘sustainable luxury’ in the Indian automotive landscape

Complete hassle-free ownership experience of EQC: Individual household feasibility survey, wall box installations at home or office, all-inclusive in car price

EQC retail network: Phase wise roll-out of EQC for an enhanced customer experience | Phase I comprises 13 location in 6 cities including Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai | Phase II roll-out to cover other metros

EQC Service & Warranty: Comprehensive service packages offering complete ease of ownership to customers:

a) 5 years unlimited kms Comprehensive Service Package

b) 5 years unlimited kms Extended Warranty

c) 5 years unlimited On-Road Assistance

First time in the auto industry: Mercedes-Benz India is going to offer the ‘industry first’ 8 years or 1,60,000 kms (whichever is earlier) battery cover for the EQC

Buy-back value for EQC: Assured buy back value for 3 years during the time of purchase for customers

Attractive EMI from DFS India with STAR Aglity: 40% lower EMI with Star Agility for a loan tenure of 3 years, starting at an attractive INR 144,111 per month

EQC charging ecosystem: Mercedes-Benz’s densest network spread across India will support any charging & service related requirements for the EQC customers

a) The EQC has a range of 450 km (as per WLTP) at one full charge | Highly suitable for all kind of intracity travel and daily usability

b) For any intercity travel, Mercedes-Benz India has 100+ charging points in 48 cities across the country which are equipped with wall box charging facility

c) In addition, EQC head unit via navigation will guide customers to the nearest public charging station

Online buying: Customer can order their EQC online from the comfort of their home at: www.shop.mercedes-benz.co.in

· With its seamless, clear design and colour highlights typical of the brand, EQC represents the design idiom of Progressive Luxury

· With respect to quality, safety and comfort the EQC is the Mercedes-Benz among electric vehicles, and highly convincing in the sum of its attributes

· Dynamic performance thanks to two electric motors at the front and rear axles with a combined output of 408hp & 700 Nm of Torque| 0-100 in just 5.1 seconds

· Connected Car technology with the new EQC:

o The recently introduced new Mercedes Me Connect App provides all-new user interface. | Sharper and easier to consume, the new map interface comes with coloured 3D map layouts

· Fit & Healthy with the EQC: EQC offers a combination of luxury and comfort programs which can improve the fitness, safety and sense of well-being of customer:

o Unique ENERGIZING comfort programmes, an ENERGIZING coach, front seat heating, AIR-BALANCE package

· The new Mercedes-Benz EQC is priced at INR 99.30 lakhs (all prices are ex-showroom, India) Price includes for the first 50 units: AC Wall Box charger, home electrical charger, 5 years unlimited on-road assistance, 5 years comprehensive service package, 5 year unlimited kilometers extended warranty, 8 years/160000kms battery cover

Pune: India’s largest luxury carmaker Mercedes-Benz today started the new era of future mobility in the luxury segment with the launch of Mercedes-Benz EQC. The launch of the EQC represents Mercedes-Benz’s commitment to the automotive industry’s journey towards a sustainable future and signifies a major milestone towards Mercedes-Benz’s “Ambition 2039” which aims to achieve climate-neutral mobility. The Mercedes-Benz EQC is the first product under Mercedes-Benz EQ brand, a comprehensive product and technology ecosystem that aims to shape the future of mobility, which derives from the Mercedes’ brand values of ‘Emotion’ and ‘Intelligence’.

The EQC is launched with a comprehensive ecosystem that makes it as much fun to drive as a practical car for the customers. The EQC ecosystem promises to take care of the entire customer journey comprising ordering the car online or offline through a showroom, innovative finance packages from DFS, service and charging support across Mercedes-Benz India’s renowned and dense network of 100 outlets in 48 cities, an industry first battery cover and a bunch of best-in-class service packages.

The EQC was launched in India by Martin Schwenk, Managing Director & CEO and Santosh Iyer, Vice President, Sales & marketing through a digital event streamed from the company’s Centre of Excellence in Chakan, Pune.

Launching India’s first luxury EV, Martin Schwenk, Managing Director& CEO commented, “EQC is one of the most anticipated cars in the luxury space and we are glad to pioneer a new segment in India, that of the Luxury EV. We are excited to launch this car for our discerning customers in India who always wanted a practical electric car with a long range, which is very stylish, extremely refined and fun to drive, laden with the latest generation intuitive technology, extremely safe, has zero tailpipe emission, and -most importantly- a pure Mercedes. The EQC meets all these criteria of today’s tech savvy customers as it combines effortlessly design, functionality, technology and luxury together in a unique package. Our objective is to put our combined experience and understanding of the Indian market and customers behind the EQC, and create a long-term, worry-free, sustainable and green mobility ecosystem in India. The EQC will become a torch-bearer towards sustainable luxury in India.”

Mr. Schwenk further added, “Listening to the customers, we launched the EQC in India after creating a nationwide ecosystem that will seamlessly support the EQC customers’ ownership requirements. The entire customer journey of an EQC customer promises to be simple and worry-free starting from booking the car online or offline, financing, wall box installation, to charging and service facilities available across our network. In addition, we are also working towards setting up fast DC chargers on popular routes in tandem with our expansive network spread.”

“EQC will be rolled out from 13 locations in 6 cities in the initial phase. In all such locations, we have exclusive EQC display areas along with dedicated EQC teams who will take care of all the sales and customer service requirements of an EQC customer. With some of the most attractive finance schemes, a comprehensive service package and an industry first battery cover on offer, we are confident owning an EQC will not only be novel but also hassle-free vehicle to own. It definitely marks Mercedes’ leap into a new era, in which electric mobility is reliable, simple yet exciting. We are confident EQC will pave the way for further expansion of our green cars portfolio and underline our electric ambition in India suitably.”

Intelligent Futuristic Exteriors and Interiors that offer sustainable luxury

The EQC radiates ease and modernity where SUV practicality meets sports car sleekness. The EQC’s design language speaks with progressive clarity; exemplified by unique features such as the Widescreen Cockpit, LED strip light front and rear, and the black panel radiator grill. The EQC’s interior is both progressive and modern, using renewable materials for the upholstery and featuring rose gold finishing. The MBUX intuitive system is a revolutionary infotainment system with natural voice control, touch-sensitive surfaces and seamless navigation.

Optimum planning before a journey | Mercedes me app’s benefits

New Mercedes Me Connect features: benefits all existing Mercedes owners.

With the vehicle’s battery management, the users can remotely check the EQC’s battery status, access the status of charging, available range and indication upon charging completion. The user can also remotely define the maximum status of charge and set as per convenience.

Pre-entry climate control feature ensures the user can set the vehicle’s individual zone temperatures before the drive. The Anti-theft alarm system, along with Mercedes me connect gives notification on the App in case of any unwanted movements inside the locked car, and for tow away protection. EQC Compatible charging stations across India are also visible on the EQC Navigation system for ease. Other key features of Mercedes me connect are:

· Biometric ID access for unlocking the car ensures complete safety

· Opening and closing of car windows, sunroof remotely from anywhere

· Geo-fencing: Set a perimeter for car’s movement and receive notifications

· Vehicle Finder: Enables the car’s horn and flashes the lights

· MB India continues to offer the Corona Testing Centres in Navigation System through MBUX

· All EQC customers and existing Mercedes customers will receive new and exciting Mmc features OTA periodically

EQC drivers can plan their destinations from the home or office, enter a departure time and bring the interior to the desired temperature. The Mercedes me app creates transparency and helps drivers to plan upcoming journeys to best effect. Programming is possible directly via MBUX – Mercedes-Benz User Experience or via the Mercedes me App.

Intelligent recuperation| Preserves and perseveres

To ensure that the technical operating range is used to the maximum, the Mercedes-Benz EQC also charges its batteries when on the move through intelligent recuperation. The driver has a major influence on recuperation. He/she is also able to influence the recuperation level using so-called paddles behind the steering wheel. The paddle on the left increases the level of recuperation, the paddle on the right reduces it. The following stages are available:

· D + (coasting)

· D (low recuperation)

· D – (medium recuperation)

· D – – (high recuperation): This makes one-pedal driving possible, because in most situations the recuperative deceleration is enough not to require operation of the brake pedal.

Fit and Healthy package:

The fit and healthy package of the EQC comprises an ENERGIZING comfort programmes, ENERGIZING coach, front seat heating, AIR-BALANCE package for fragrance, ionization and filtering of the interior air. There is also ambient lighting with programme-specific lighting moods. The EQC’s ENERGIZING package’s unique features thus has positive effects on the occupants.

The ENERGIZING programmes in the EQC comprises unique programmes like:

· Refresh | Vitality | Training

It has video instructions, e.g. to loosen up the muscles (only available when stationary)etc. The EQC also provides a 3-minute audio information tips for sustained promotion of one’s health and day-to-day well-being, for the head, shoulders, torso, lower back and pelvic areas of the body

Safety features in the EQC:

Taking care of the occupants’ safety, the EQC features 7 airbags, attention assist, PRE-SAFE^R system, ESP and Active Brake assist.

Technical data

EQC Network: 6 cities 13 locations

The EQC will be retailed from 6 metros of Delhi, Mumbai, Pune, Bangalore, Hyderabad and Chennai, apart from being sold through Mercedes-Benz India’s e-commerce site. The EQC customers will have access to 13 dealerships and locations across these cities to experience the EQC on-ground. Mercedes-Benz India has a dedicated team of EQC experts assisting customers in their sales and for any customer service requirements.

Training of EQC team:

Mercedes-Benz has undertaken a rigorous ‘physi-digital’ training for the entire EQC team including in-house experts, sales, CRM and customer service teams across all the locations to ensure thorough understanding of the new vehicle, and develop an ecosystem based on years of domain knowledge and expertise leading to an ownership experience that is hassle free.

Charging locations:

An EQC customer can avail of Mercedes-Benz India’s strong network for any charging or service related requirements. Mercedes-Benz will have charging facility at over 100+ locations spread across 48 cities across the country. This will ensure a customer will always find their way to a charging station for any intra or intercity commute. For convenient charging at home or office, a wall box is provided to customers.

Service offerings for the EQC:

The EQC has 3 key advantages for a customer in form of 3 unique service offerings:

a) 5 years unlimited kms Comprehensive Service Package

b) 5 years unlimited kms Extended Warranty

c) 5 years unlimited On-Road Assistance

Finance and insurance packages from Daimler Financial Services:

Mercedes-Benz has curated some innovative ownership plan for the EQC with Star Agility. These include:

· 43% Lower EMIs as compared to 3 years standard loan

· 28% Lower EMIs as compared to 4 years standard loan

· Assured buy-back value (customer gets the assurance at the time of purchase)

· Easy upgrades (Star Agility offers at the end of the loan tenure, an option to retain, refinance or return the vehicle or shift to another model that meets their requirement)

· 3 year tenure Star Agility EMIs start at INR 144,111 | Standard loan EMI starts at 256,000

· Insurance add-ons: Return to Invoice, Zero Depreciation (incl. consumables), Exclusive tire and rim cover

Pricing:

The new Mercedes-Benz EQC is priced at INR 99.30 lakhs (all prices are ex-showroom, India).

Price includes for the first 50 units: AC Wall Box charger, home electrical charger, 5 years unlimited on-road assistance, 5 years comprehensive service package, 5 year unlimited kilometers extended warranty, 8 years/160000kms battery cover

Website–www.mercedes-benz.co.in

Twitter – @MercedesBenzInd | Instagram – @mercedesbenzind

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com |+91 98508 36477

Vignesh Shankar | vignesh.shankar@daimler.com | +91 77740 36269

About Mercedes-Benz India

Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam. At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2,200 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes-Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.

Through the exclusive AMG Performance Centers located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country. October 2019 also marked the introduction of Mercedes me connect and e-Commerce platform, the new digital initiatives for the best customers experience in India.

Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India is the first Indian carmaker to rollout a BS VI vehicle (S 350d) ‘Made in India, for India’ in January 2018.

Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, CLA, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Completely Built imported cars portfolio includes the V-Class Marco Polo, CLS, C-Class Cabriolet, the G 350d and the exciting AMG range.

‘Restless for Tomorrow’ is Mercedes-Benz India’s mantra for 2020. Today’s Indians are increasingly redefining themselves. This generation is not defined by age; restlessness is a state of mind, not a date of birth. They are restless and so is our brand. Mercedes-Benz India also took a firm step towards Electro-mobility with the launch of ‘EQ’ brand in India in January 2020.

Mercedes-Benz launched the AMG GT 63S 4MATIC+ 4 Door Coupé and the V-Class Marco Polo and also unveiled the New Mercedes-AMG A 35 4MATIC and the New GLA SUV at the 15th Auto Expo. The GLC Coupé was launched in March, which was also Mercedes-Benz India’s 10th CKD product in India. Mercedes-AMG also strengthened its portfolio in India with the launch of the AMG C 63 Coupe and the AMG GT R in May-2020. Mercedes-Benz strengthened its SUV portfolio with the launch of 2 news variants of the GLE, 3^rd generation new GLS and the Mercedes-AMG GLE 53 4MATIC+ Coupe.

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Regards,

Shailesh Kasbe | Senior Account Executive – Corporate | Mumbai

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