From L-R – Jateen Suvarna, JetPrivilege_ Mr. Zameer Kochar, Head – Marketing & Member Engagement, JetPrivilege_ Mr. Abhishek Tewari, JetPrivilege_ Mr. Avinash Oza, National Head – BTL Activation- Mahindra Tractors
Mumbai, May 11, 2018: JetPrivilege, the award winning loyalty and rewards programme and the frequent flyer programme of Jet Airways, has claimed top honors at the ACEF Global Customer Engagement Award. The award ceremony held in Mumbai, saw JetPrivilege winning:
- Gold in the Digital Marketing, Innovative Loyalty Program category for ‘Member Onboarding – Gamification’
- Gold in the Email Marketing Creativity category for ‘Member Account Summary’
- Bronze in the Email Marketing Effectiveness category for ‘Hotels PNR Campaign’
JetPrivilege’s re-defined new member on-boarding experience by adopting a gamified approach ensured that they won the Gold award for Digital Marketing, Innovative Loyalty Program. The new and enhanced process which was carefully structured to incentivize and reward members for their loyalty, was customized basis understanding each member’s travel behaviour with the objective of taking them a step closer to their end goal of a Free Flight faster. Through the gamification route of on-boarding new members, JetPrivilege has achieved the highest number of repeat log-ins with multi-fold increase in average session time and fastened activation rate.
The Gold award in the Email Marketing, Creativity category was won basis JetPrivilege’s direct email marketing campaign which enhanced the value generated for each member for the programme. This was accomplished by activating them on more than one category and getting a 46% increase in the programme activations as compared to last year, by promoting personalized and segmented offers to their member base.
JetPrivilege won the Bronze award in the Email Marketing, Effectiveness category for the Hotels PNR Campaign. This initiative personalized members’ travel experience by integrating upcoming travel plans with a cross sell objective through the hotels.jetprivilege.com platform which drove incremental and measurable business results, simply with email marketing.
The Jury for the judging process comprised of celebrated industry names like Sergio Spaccavento, Executive Creative Director, Conversion (Italy); KV Sridhar, Founder & Chief Creative Officer, Hyper Collective, (India); Vani Gupta, Marketing Director – Indian Snacks, Foods, PepsiCo (India); Sujan Roy, Head-International Business, Passenger Vehicles, Tata Motors (India) and Akshay Tapase Vice President-Marketing, YES BANK Limited (India) to name a few.
Commenting on these multi wins, Manish Dureja, Managing Director, JetPrivilege, said, “At JetPrivilege, our goal is to consistently deliver a rewarding experience for our members in alignment with their requirements and expectations. Recognitions like ACEF Global Customer Engagement Award motivates us to continue on this path and it is our constant endeavor to surpass our past achievements. These wins are a reflection of our enduring commitment towards member satisfaction through customized and innovative offerings.”
Jet Privilege Pvt. Ltd. (JPPL) is dedicated to developing, managing, operating and marketing JetPrivilege – an internationally acclaimed, award winning loyalty and rewards programme. With a member base of 8 Million+ JetPrivilege has a special focus on building JPMiles as the reward currency of future, a currency that is versatile and that goes beyond flying. Bringing the thought to life are 150+ programme partners, across categories like financial services, dining, retail, hotels, telecom, car rentals, fuel etc. which offer multiple avenues to earn JPMiles via day-to-day transactions. Every transaction brings members closer to the aspirational award of a “Free Flight”.
Over the years, JetPrivilege has earned numerous accolades, including the Freddie Awards 5 times in a row in the Japan, Pacific, Asian and Australian regions. JetPrivilege, the proud recipient of ‘Loyalty Program of The Year’ at the 10th Loyalty Summit Awards in 2017 and the prestigious ‘210 Award’ at Freddies in 2016, continues to be the Frequent Flyer programme of Jet Airways, offering exclusive privileges to members when they travel on Jet Airways and any of its 20+ partner airlines.
About JetPrivilege Private Ltd
Jet Privilege Private Limited is a specialized loyalty and rewards management company, a joint venture between Jet Airways and Etihad Airways, established to develop, manage, operate and market JetPrivilege – an internationally acclaimed, award winning loyalty and rewards programme.
For more information, please visit: www.jetprivilege.com
