The English News Channel commits itself to help Indians align with the nation’s growth wave and make the most of opportunities.
Mumbai, August 31, 2017: TIMES NETWORK, the broadcast arm of India’s largest media conglomerate, Bennett, Coleman and Company Ltd, today dedicated ET NOW, one of its leading news channels, to the nation and its glorious future. Making a clarion call to Rise with India, it promises to be the channel that will open opportunities and possibilities for the discerning Indian to ride the country’s growth wave. This initiative is a step forward in the network’s objective to create value for its citizens, businesses and nation at large.
The inspiration comes from the insight that while most Indians stand confident of the bright future of the country, it is their personal future and its security that concerns them. With the rapidly increasing pace of technology, automation and the uncertainty in returns from the traditional forms of investing, the outlook for the individual’s future looms in a quotient of doubt. But the overall sentiment on the growth of the nation and the position of India among the global superpowers is a near certain vision echoed by its citizens. Helping Indians to grow with the flight of the nation is therefore the task of a pioneering media platform such as ET NOW which is uniquely positioned to help every Indian Rise With India.
Commenting on the occasion, Mr. M K Anand, MD & CEO, TIMES NETWORK said, “ET NOW has consistently led the Business news category and is a front-runner amongst English news channels. I think we are perfectly poised to evolve from just competitive leadership to purpose-driven leadership. As a channel and brand, I believe we can do much more than what we have been doing so far. It is now our aim to become the driver and catalyst for India’s growth and in making sure that Indians benefit from that growth.”
Commenting on the occasion, Mr. Sandeep Gurumurthi, Managing Editor, ET NOW said, “For ET NOW, this movement is historic. As media entities, besides generating value for our stakeholders, our responsibility is to inform, engage, educate and inspire our viewers. Today every Indian has a strong belief in India’s promising future, more than their own and India’s growth story is not a single story but strongly shaped and influenced by economics, politics, governance and technology et al. We want to empower our viewers with this all-round knowledge which will enable them to see the opportunities around and help them hitch their success to India’s.”
Expanding its core offering from business news to serving holistic news for business, ET NOW promises to shape the discourse of politics, governance, technology, markets, business and economics in the country. From continuing to lead with the most formidable coverage of Business and markets between 8am – 5pm, the content will evolve to sharply cover general news, special shows and prime-time debates starting 5pm will cater to the aspirations of the get-ahead Indians. The evening primetime, 7 pm onwards, will have a mix of speed news, intellectual debate & major national news updates.
The embodiment of the ‘Rise With India’ proposition will come alive with ‘India Development Debate’ at 9pm, pitted as the most intellectual news debate on Indian television. Anchored by Sandeep Gurumurthi and Supriya Shrinate, this debate will engage the most erudite experts to discuss subjects that affect India’s holistic development and imagery.
With the extended commitment to the service of the nation, ET NOW reinforces its position as the torchbearer of India’s growth story and the platform that will help every Indian Rise With India.